Art direction
We went for a clean white canvas that is styled with a bright green-forward palette that hits on that brand awareness aspect. Our selected products read "school" and are immediately recognizable universally. I art directed our Tier 2 shots that were shot in-house. I planned out shots with sketches, as well as stylizing curated products that added color to the narrative and were necessary inclusions from our partners. Our overhead shots are aligned with our connecting visuals of fresh, bright, and human. Lastly, we have elements of the composition notebook throughout our assets that will tie our campaign together, making it connected, elevated, and clear.

Merchandise landing pages
These pages are wrapped with our campaign branding with pockets of pinks and yellows to show the distinction between Back to College and Back to School. Our photography tells the narrative of how Shipt shows up whether it’s mom’s care package, stocking up for after-school fuel, or getting all the must-haves for the first day.

Student Membership
This campaign also supported the launch of our student membership, incentivizing college students and parents to use Shipt. From snacks, to electronics, and anything for your dorm - Shipt has you covered, so you can stay on campus and focus on what matters most. I created print collateral that were placed at selected Target store locations and passed around at College Campus events. The door hanger was meant to have a dual purpose - an ice breaker for new students and promote the service.

Behind the scenes
It truly takes village – a huge thank you to everyone who was part of this special campaign!