One Medical

One Medical’s Rebrand
Art Direction
Marketing Collateral
Web UI/UX Design
Brand Identity
Illustration

Role
Lead Designer

Year
2019

Making healthcare more human-centered

The challenge
To create public-facing and internal assets that are cohesive and representative of One Medical’s mission values that center around treating humans, not illnesses.

The solution
I expanded the new rebranded visual system Moniker created throughout all touchpoints that represent the premium One Medical experience from printed materials, email, and event branding.

Instagram Story Social Icons
The brand strategy team proposed that we organize visual information efficiently through ‘bookmarking’ our different categories. We partnered with illustrator Charlotte Trounce to bring One Medical’s story to life.

Direct Mail
Our purpose was to refresh our mailers with the new rebrand, raise awareness and gain new members within our key markets in New York, Los Angeles, San Jose, Phoenix, and Chicago. I refreshed old mailers with the new brand to showcase our markets and services.

Pediatrics Social IG Stories@300x-100.jpg

New Pediatrics Service
With our new rebrand, comes other new lockups that drive fresh new ideas. I did several stress tests of using different weights of our Ginto typeface paired with our main lockup for the best in contrast. We also kicked off Pediatrics Meet & Greet events in Tribeca and Park Slope, New York for expecting and seasoned parents to learn about care and the One Medical experience. We wanted to create a fun tote bag design so children could color in the outlined shapes with their parents and caretakers.

Email Templates
It was time to take existing templates and expand them into our new brand and create four distinct functions for each. These are related to transactions, client-specific, onboarding, and seasonal information emails. The templates went through a hard scrub down of keeping assets consistent with our new site and being as condensed with the copy as much as possible.

Co-branding Lockups
By partnering with other world-class specialists, we can deliver the best value and quality of healthcare experiences in those areas.

New Careers Page Lockup
With One Medical growing at such a rapid rate, we needed to refresh our lockup and creating an accessible page for potential candidates.

Screen Shot 2019-07-18 at 11.01.53 PM.png

Screen Shot 2019-07-18 at 11.02.09 PM.png

Screen Shot 2019-07-18 at 11.02.20 PM.png

Screen Shot 2019-07-18 at 11.02.34 PM.png

Screen Shot 2019-07-18 at 11.02.55 PM.png

Screen Shot 2019-07-18 at 11.03.08 PM.png

Screen Shot 2019-07-18 at 11.03.26 PM.png

Screen Shot 2019-07-18 at 11.03.38 PM.png

Screen Shot 2019-07-18 at 11.03.50 PM.png

Screen Shot 2019-07-18 at 11.04.06 PM.png

Screen Shot 2019-07-18 at 11.04.21 PM.png

Screen Shot 2019-07-18 at 11.04.33 PM.png

Screen Shot 2019-07-18 at 11.04.48 PM.png

Screen Shot 2019-07-18 at 11.04.59 PM.png

Screen Shot 2019-07-18 at 11.05.09 PM.png

Screen Shot 2019-07-18 at 11.05.19 PM.png

Screen Shot 2019-07-18 at 11.05.32 PM.png

Screen Shot 2019-07-18 at 11.05.43 PM.png

Collaboration with
Charlotte Trounce
Moniker

Team
Chris Peel, Creative Direction
Karen Orlowski, Producer
Nancy Hu, Lead Designer
Natasha Foote, Art Direction
Robyn Hoke, Copy Direction